Thomas Elliot is a “famous” dude who has Virginia shoppers going nuts over him — for doing nothing at all.
Along with his team at Chill Hill Media, Elliot (whose name is actually Thomas Cramer — his middle name is Elliot) entered MacArthur Center Mall in Norfolk, Virginia with the intention to trick everyone into believing he was a celebrity.
According to Cramer, it only took four minutes to do so.
“It just so happened to catch wind so early — a gentleman had asked for a picture not knowing who I was and then the security witnessed it,” says Cramer. “I think the security coming to aid was one of the biggest facilitators of it, just because it drew so much attention.”
The simple stunt landed the “celebrity” three security guards, which Cramer says the team initially ducked into a Vans store to avoid what they thought was going to be conflict. Instead, they remained with them throughout the entire trip to the mall. According to Cramer, there was very little communication between security and his team during the process.
“I didn’t say a word — they never asked who we were, they never asked what we did,” says Cramer. “We didn’t lie to security, we just didn’t talk about it. It was just assumed that I was a celebrity and they needed to fend off fans.”
Mall-goers pegged Thomas Elliot as a character from The Hunger Games, Spiderman and even Titanic — all of which Cramer says neither he nor his team came up with. The idea to collect tweets came after the experiment.
Although Cramer claims this was case study and a social experiment, he says first and foremost he just wanted to accomplish a really cool project.
Via >> Mashable.com