By [SHAWN DONNELLY]
Recent Man of the Moment and three-time NBA All-Star Deron Williams isn’t just a baller. He’s also a curator. No, really. He’s teamed up with men’s apparel brand Bonobos to launch a cyber pop-up shop, quite possibly the first of its kind.
The concept is pretty simple—and pretty cool: Williams hand-selected his favorite pieces from Bonobos’ spring and summer 2012 collections, dividing them into four categories: business, vacation, travel and casual (basically, suits, chinos, jeans, shirts and belts). For the next month, you can check them out and buy them on a subsection of bonobos.com.
The bonus? Twenty percent of all sales will be donated to Williams’ Point of Hope charity, which supports at-risk children through educational and recreational programs. Which means you can up your style game, save time by avoiding the madness of actual physical stores and help out the troubled kids of America. Sounds like a three-point play to us.
So get on it. The pop-up shop will de-pop on April 21. Check it out right this very moment at bonobos.com/dwill-shop.