Anfield side unveil their first Warrior Sports strip
Liverpool’s new kit has an old look – with a return for the Liver Bird club crest from their glory days.
Manufacturers Warrior Sports, who have paid the Anfield club an incredible £25m per season, have gone back to the classic badge and dumped the newer version, which featured an image of the Shankly Gates, the ‘You’ll Never Walk Alone’ motto and two Justice flames honouring the Hillsborough campaign.
Photos credit to > Liverpool FC
The club’s publicity campaign for the new look claims: “It’s inspired by greatness. It’s modern tradition. It’s unapologetically Liverpool FC. It will make you feel 7ft tall.”
The kit is the first collaboration with Boston-based company Warrior Sports, a £25m-a-year partnership which broke British records when its was announced last year.
They expect to sell over 900,000 new shirts – making Liverpool’s kit the fourth-biggest seller in world football behind Manchester United, Real Madrid and Barcelona.
The kit can be preordered on Liverpool’s website.